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Creative Director & Brand Strategist

Design with Purpose, Storytelling with Strategy.

I help brands, products, and teams turn strategy into clear, scalable experiences that connect with people and move business forward.

20+

Years in
Practice

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20+

Designers Led & Mentored

Enterprise

Experience Across
Industries

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Over the years, I’ve partnered with brands, teams, and organizations that needed more than visuals. They needed clarity, direction, and design systems built to scale.

Areas of Focus

Creative Leadership

Building strong teams, developing talent, and guiding ideas from strategy through execution.

Brand & Storytelling

Building brands around clear ideas and stories that connect with people.

Product & UX Strategy

Turning business goals and user needs into intuitive digital experiences.

Design System & Scale

Creating scalable systems that bring consistency across brands, teams, and channels.

Selected Work

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McClatchy Media

A scalable mobile news ecosystem built for 30+ media brands.

View Case Study
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Weichert All Under One Roof

A unified brand experience connecting the entire home journey.

View Case Study
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Finlays Solutions

Translating a legacy beverage brand into a modern, scalable digital experience.

View Case Study
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Trex

Personalized customer journeys built around behavior, audience, and intent.

View Case Study

What Colleagues Say

Swipe to see more

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Luiza Allgayer

Design Director, TELUS Digital

Over six months, I partnered with Steve as a co-director on a complex design project for a client. He led the team with empathy and clarity during periods of change, fostering strong collaboration and alignment. His storytelling skills and confident client presentations were key to engaging stakeholders and moving the work forward.

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Erica Wasserman

Senior Copywriter

I was lucky enough to work for Steve for more than five years. During that time, Steve's leadership helped our department deliver outstanding results for the company--he has exceptional communication skills, project management experience, and an impressive ability to bring out the best in his team. It was a pleasure working in such an upbeat and productive environment.

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Chris Narine

Digital Experience Lead 

During my time as a Senior Designer at Weichert, working alongside Steve, I gained valuable new skills and deepened my expertise as a creative professional through his mentorship. Now, as a manager, I often reflect on the advice he gave me and apply it to guide my own team.

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Raghav Karkera

UX Designer at Amazon (AWS)

I had the pleasure of working with Stephen at Weichert, where he was an outstanding Creative Director. His mentorship was key in my early career, teaching me how to present designs to leadership and clarify requirements. Stephen’s feedback and attention to detail consistently elevated our projects, making him an invaluable collaborator.

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Kanika Chadha

Analytics, Product & Client Strategy

Steve consistently demonstrated both creative and technical expertise, but what set him apart was his commitment to ‘design by data.’ He always sought to understand how his designs were performing, adjusting based on data rather than relying solely on aesthetics. Even in a fast-paced environment with tight deadlines, Steve remained focused on delivering high-quality results while fostering a supportive culture for the team.

What Colleagues Say

Luiza.png

Luiza Allgayer

Design Director, TELUS Digital

Over six months, I partnered with Steve as a co-director on a complex design project for a client. He led the team with empathy and clarity during periods of change, fostering strong collaboration and alignment. His storytelling skills and confident client presentations were key to engaging stakeholders and moving the work forward.

Erica-W.jpeg

Erica Wasserman

Senior Copywriter

I was lucky enough to work for Steve for more than five years. During that time, Steve's leadership helped our department deliver outstanding results for the company--he has exceptional communication skills, project management experience, and an impressive ability to bring out the best in his team. It was a pleasure working in such an upbeat and productive environment.

ChrisNarine.jpeg

Chris Narine

Digital Experience Lead 

During my time as a Senior Designer at Weichert, working alongside Steve, I gained valuable new skills and deepened my expertise as a creative professional through his mentorship. Now, as a manager, I often reflect on the advice he gave me and apply it to guide my own team.

Raghav-K.jpeg

Raghav Karkera

UX Designer at Amazon (AWS)

I had the pleasure of working with Stephen at Weichert, where he was an outstanding Creative Director. His mentorship was key in my early career, teaching me how to present designs to leadership and clarify requirements. Stephen’s feedback and attention to detail consistently elevated our projects, making him an invaluable collaborator.

1516359729009.jpeg

Kanika Chadha

Analytics, Product & Client Strategy

Steve consistently demonstrated both creative and technical expertise, but what set him apart was his commitment to ‘design by data.’ He always sought to understand how his designs were performing, adjusting based on data rather than relying solely on aesthetics. Even in a fast-paced environment with tight deadlines, Steve remained focused on delivering high-quality results while fostering a supportive culture for the team.

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Looking for a creative leader who can move between strategy, systems, and execution?

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