Trueform Concrete is a New Jersey based concrete countertop fabricator also specializing in concrete fireplace surrounds, concrete tables, concrete sinks, and other concrete products. They make amazing products combining style and art with form and functionality. I was given the opportunity to work with Dave Grech, the owner of Trueform Concrete, on a new design. The company's two main goals were a clean site and a good user experience. Dave's knowledge of the internet, analytics and user flexibility made it a real treat to work on the design!
In addition to their site, I helped kick off their first three months of social media. We worked together on Facebook, Twitter, Pinterest and LinkedIn to develop a base for Trueform Concrete's social presence.